How to Track Influencer Marketing Campaigns? The 4 Most Effective Ways You Should Know About in 2022

Did you know that the global influencer marketing industry stands at a staggering $13.8 billion? And with an ever-increasing number of brands spending their precious dollars on reaching out to and collaborating with influencers, the industry has been predicted to skyrocket.

However, despite brands spending many thousands of dollars on influencer marketing, an area in which they find themselves struggling is tracking the success of their influencer marketing campaigns.

Here’s the question:

“If you were spending $5,000 each month on influencer marketing, wouldn’t you want to know whether your campaigns are delivering the desired results?”

Anybody would. However, most brands are fairly new to the influencer marketing world and it’s not as evolved as other marketing strategies like PPC, SEO, email marketing, and more. That’s the reason they face a hard time tracking their campaign results.

But that doesn’t mean that there’s no way of tracking your influencer marketing performance. So, to help you with this we’ve created this post of the four effective ways brands can track the success of their influencer marketing campaigns.

Without further ado, let’s have a look.

4 Most Effective Ways to Track Your Influencer Marketing Campaigns in 2022

Following are the most powerful ways of tracking influencer marketing campaigns in 2022:

Build a Branded Landing Page
Use Affiliate or Tracking Links
Create Unique Coupon Codes
Dive Deeper into Your Analytics

Build a Branded Landing Page

If you are currently focusing on your social media marketing efforts, you may find yourself confused about whether the traffic hopping onto your website is as a result of your strategic social media marketing campaigns or influencer marketing.

A good idea to track the success of your influencer marketing campaigns is to build a branded landing page promoting the product you’re looking forward to selling. This landing page must not tie with any of your other marketing campaigns.

So, let’s say you run a leather bags store in the United States and want to increase the sales of your leather messenger bag this month. Now, what you can do is collaborate with a lifestyle influencer – whose target audience comprises people based in the US. You can ask the influencer to promote your website – which also enjoys traffic from other marketing strategies. But, if you do that, you’ll face a hard time understanding whether the traffic you’re attracting to your website is as a result of your influencer marketing campaign or other strategies.

So, a good idea is to build a dedicated leather messenger bag branded landing page and ask the influencer(s) you’re collaborating with to redirect the traffic to this branded landing page. This way, you can easily gain insights into the number of people heading over to your landing page as a result of your influencer marketing efforts. At the same time, you can also track what percentage of this traffic purchased your product – which will help you gain a much better understanding of the engagement rate of the influencers you’re collaborating with.

Use Affiliate or Tracking Links

One of the simplest ways to track the success of your influencer marketing campaigns is to assign every single influencer you work with a dedicated affiliate or tracking link.

Tracking links are nothing but a special type of link that’ll help you gain insights into the individual performance of the influencers you’re collaborating with.

For example, let’s say you are working with two lifestyle influencers:

Joey
Ted

Now, what you can do is hand each of these influencers a dedicated affiliate or tracking link. They can add this link to their social media profiles or use them while promoting your brand’s product(s) on their handles.

When Joey’s followers/subscribers use his link to head over to your website or dedicated product landing page, you can track it from your dashboard with ease. From clicks to conversions, you’ll be able to track it all, allowing you to understand whether an influencer is delivering the desired results or not.

You can use software like HubSpot, Linkly, and Bitly to create individual tracking links.

Create Unique Coupon Codes

While you may want to track the traffic you’re generating via your influencer marketing campaigns, if you want to track conversions or sales in an efficient manner you can consider creating unique coupon codes for the influencers you are collaborating with.

For example, if you are working with an influencer named Joey, then you can create a unique coupon code – something like “JOEY20.” This way, you can track the purchases being driven by different influencers. And based on this you can better decide which influencers you’d like to work with in the future.

Dive Deeper into Your Analytics

While the above-mentioned methods can genuinely help you track the success of your influencer marketing campaigns, you should not forget to dive deeper into your Google Analytics like traffic generated from social, conversions from social, revenue from social, and many more.

When you combine these metrics along with the data fetched from the above-mentioned methods not only will you have a clear understanding of how well/poor your campaigns are performing but you will also be able to identify the influencers who are driving the highest engagement/sales.

Conclusion

At MoreInfluence, we combine 35 years of experience in marketing and advertising along with 20 years of experience in technical data analytics to help you build and run fool-proof Influencer Marketing campaigns.

So, what are you waiting for?

Allow us to help you out today!