5 of the Most Popular YouTube Influencer Marketing Campaign Examples to Inspire Your Campaigns

Beauty vlogging - Influencers Marketing

Did you know that people spend over 23.7 hours, on average, each month watching YouTube videos via their smartphones? Data from a report indicates that it’s a platform with a staggering 2.5 billion monthly active users – which means it’s a perfect opportunity for brands to promote their products and services on YouTube.

But, by ‘promote’ we don’t mean running strategic YouTube ad campaigns. You can always go ahead and do that, but here what we mean is reaching out to and collaborating with popular YouTubers in your niche with an impressive engagement rate and subscriber count.

For quite some time now, brands have been running strategic influencer marketing campaigns on YouTube. And the ones that have done it right have enjoyed tremendous success, which we’d like to share here.

Throughout this blog post, we’ll look at five of the most popular YouTube influencer marketing campaigns one by one.

We spent hours conducting thorough research and reviewed countless YouTube influencer marketing campaigns manually. And here we are – ready to roll with our top five list.

We’re so excited to share it with you.

Let’s have a look.

The Top 5 YouTube Influencer Marketing
Campaign Examples to Inspire Your Journey

Here’s our top five list:

  • Subaru #MeetAnOwner Campaign
  • The Walking Dead Mobile Game Campaign
  • Moxy Hotels Do Not Disturb Campaign
  • Jeremy Jahns’ NordVPN Promotion
  • ExxonMobil’s Collaboration with Father-Son Channel “What’s Inside?”

Subaru #MeetAnOwner Campaign

In 2017, Subaru collaborated with Devin Graham, a popular YouTube influencer, and launched their #MeetAnOwner campaign. The video titled “Slip and Slide Off 500 Foot Cliff!!! In 4K!” stars Devin and his friends taking turns one-by-one on a slip and slide across different locations – which ultimately resulted in Devin and friends slipping and sliding over a 500-foot cliff.

The automobile industry is flooded with  companies talking about fuel economy and horsepower. But nobody’s talking about the emotional aspect of purchasing a car.

Throughout the video, you’ll see Devin and his friends slipping and sliding across different locations. And no matter how hard it is to reach these locations, they are driving the Subaru Impreza – which shows Subaru’s association with adventure and, at the same time, reliability.

In the description, you’ll see Devin thanking Subaru for helping him turn his dream project into a reality.

While Devin is promoting Subaru’s Impreza, he’s not directly doing it. Look how natural the campaign looks and feels.

This campaign was well-received with over 1,296,757 views and 21k likes, as of this writing.

The Walking Dead Mobile Game Campaign

Again – in 2017, to promote the launch of the Walking Dead Mobile game, Next games collaborated with all-star YouTube-cast, including Hannah Stocking, Anwar Jibawi, Rudy Mausco, Inanna Sarkis, and Lele Pons.

Throughout this video, you’ll see the cast dealing with a comedic outbreak in a comedic manner. As the cast is playing the game, they encounter zombies in real-life, which soon becomes a four-minute comedic skit.

Next Games gave the cast creative freedom, which ultimately contributed to the success of this campaign. In fact, this video even charms the people who haven’t watched Walking Dead before in their lives.

To date this video has garnered over 13,714,366 views and 233k likes on the Lele Pons channel, which in itself is BIG proof of how successful this campaign was.

Moxy Hotels Do Not Disturb Campaign

https://www.youtube.com/watch?v=4gJK9GvKx28&list=PL4N1NXiY6Jy3TL8DA4ck3wiQLyvcFRAKe

In collaboration with a popular YouTube influencer named “Taryn Southern,” Moxy Hotels launched their own YouTube channel named “Moxy Hotels” and launched the “Do Not Disturb” series.

This series features Taryn Souther interviewing different influencers inside a shipping container – which is designed to look like a Moxy Hotel room. And it was genuinely well-received – and was loved by people so much that Moxy Hotels decided to invest more into it.

While the sole purpose of the campaign is promoting Moxy Hotels, it’s important to note that people loved this series. In fact, they loved it so much that they didn’t mind binge-watching all of it.

Some of the videos have more than 500k+ views – which marks the success of the campaign.

Post this campaign, Moxy Hotels focused on their own YouTube channel, and to date, they have well over 3.79k subscribers.

Jeremy Jahns’ NordVPN Promotion

I personally love tuning in to Jeremy Jahns’ movie and TV series reviews. Sometimes he even reviews his favorite video games. But at the end of the day, he’s a hardcore movie fan and reviews almost every movie.

Although he’s a movie reviewer, his audience involves people who don’t??? head over to cinemas and who watch movies from the comfort of their couches on desktop or mobile. And NordVPN’s collaboration with Jeremy caters to the latter.

At the start of the video, you’ll see him promoting NordVPN and clearly explaining how it’ll help you protect your information over the internet. At the same time, he shows how it’s possible to change your virtual location within one click.

These days, people are already concerned about their privacy. And when you add this factor along with NordVPN’s already-existing popularity, you’ll see this campaign to be a success for the company.

ExxonMobil’s Collaboration with
Father-Son Channel “What’s Inside?”

What’s Inside is a popular YouTube channel with over 7.14M subscribers and an astonishing engagement rate where we see the host(s) cut open random things to know what’s inside.  ROB – should be “cut open” – – no hyphen

And in this video the father-son duo did precisely the same thing. To advertise the launch of their new motor oil, ExxonMobil collaborated with the father-son duo, who we see cutting a car engine in two, followed by mentioning how the motor oil can help protect the life of an engine. At the same time, they added more details about the product – which helped the viewers gain deeper insights into the product.

Till date, the video has garnered over 1,134,030 views with over 15k likes. Judging by this number, this campaign can be called a major success.

Conclusion

Influencer marketing is on the rise. And while Instagram is the leading?? influencer hub, YouTube is the second-most popular platform where brands are running strategic influencer marketing campaigns.

In the next few years, as the industry evolves, we’ll see brands pouring in more money. So,  before the space gets too crowded, we’d advise you to build a rock-solid foundation by tapping into the power of YouTube influencer marketing.

Twitch Influencer Marketing – Here’s What You Need to Know

Learn what Twitch influencer marketing is and the reasons why this strategy works as well as it does.

Twitch is home to 140 million unique visitors tuning in to their favorite video game live streaming sessions each month. At any given point in time, over 107,800 live Twitch broadcasts are taking place. This means your favorite video game is probably being broadcasted right now.

Twitch caters to a young audience. Here’s a complete age breakdown for your reference:

Age RangePercentage
18-199%
20-2941%
30-3929%
40-4915%
50+5%

Only 5% of the people on Twitch are 50+, whereas a majority fall under the age range 20-40 – which makes it a brilliant opportunity for business owners to promote their products and services by reaching out to and collaborating with influencers on Twitch.

But  what exactly is Twitch influencer marketing? That’s what we’ll be discussing throughout the blog post.

What is Twitch Influencer Marketing?

Twitch influencer marketing’s only difference from regular influencer marketing campaigns is that on Twitch the influencer promotions will be in the form of a live video – as you’ll find your Twitch influencers promoting your brand’s products or services on their broadcast.

These days, people are crazy about gaming. And while you may be wondering if you should tap into Twitch influencer marketing or not, especially if your product or service don’t belong to the gaming niche, we’d advise you to only go for it if your products or services are closely related to gaming.

For example, if you sell beauty products, then you should avoid running Twitch influencer marketing campaigns. But, if your products involve T-Shirts (related to movies or gaming) or gaming headsets, then Twitch influencer marketing can turn out to be a game-changer.

Following are the reasons why influencer marketing on Twitch is turning out to be extremely beneficial for businesses:

  • Exponential Growth Rate – Twitch’s growth rate is impressive. Back in 2016, Twitch was home to 645,000 daily concurrent viewers. Fast forward to 2021, the number stands at 2.5 million. That’s crazy.
  • Live Promotions – Unlike other platforms, Twitch influencer marketing is real-time. This means that when you collaborate with influencers, they will be adoring your products or services via live stream – rather than just adding a post or two across their social media handles. And when their audience sees them recommending your products or services live, your product will be the center of attention.
  • Deeper Connection – Twitch is a highly engaging platform – where gamers or people who love gaming tune in to their favorite content creators or broadcasters on a regular basis. Their followers see them live playing their favorite games every day. They are already connected to them on a deeper level – which means when these influencers promote your products or services it’ll seem like a personal recommendation to their followers.

Conclusion

Twitch, to everyone’s shock, has turned out to be one of the most popular social media platforms – one that people simply can’t get enough of. And, with the gaming world growing at an exponential pace, the consistent exponential growth of this platform is inevitable.

So, what are you waiting for?

Plan your Twitch influencer marketing campaigns today!

How Marketers Can Adapt to Big Tech Privacy Regulations

Influencer marketing and google cookies

Social Media Users Are Demanding Privacy – And Business Marketing Efforts May Need A New Direction

Before the age of social media, confidentiality breaches were limited to what was known as the rumor mill. Word of mouth could definitely spread information that you never intended to get out (and it could often happen quicker than you ever thought possible)! But now, with social media, smart phones, and online platforms a part of everyday life, privacy is a bigger concern than ever before. Since the advent of social media, and the subsequent explosion of new platforms, apps, and online marketing efforts, concerns of user privacy have been cropping up for many years, and rightly so. Many big-name companies are now making it a top priority to adjust privacy settings to protect user data and other confidential information so that it doesn’t get into the wrong hands – and without the consent of the user.

Even something as simple as “liking” a post on social media sends algorithms into overdrive, which then begin to formulate a plan based on your interests, hobbies, and personal preferences. Often clicking on a simple image, story, or even a cute picture of something innocent like a puppy gives the online space more information about yourself than you ever intended to share. And then the targeted ads begin.

It’s natural for individuals to be concerned with privacy, and now online platforms and technology giants are doing something about it.

Industry Leaders Are Meeting The Demand For Change

Highly visible tech companies are now leading the charge, and one of the most contentious introductions in recent months has been from everybody’s favorite tech darling, Apple. With the introduction of its latest iPhone update, iOS 14.5, users will now benefit from App Tracking Transparency. Although iPhone users always had the option to opt out of ad tracking to some degree, it has never before been this easy. Now, each company that wants to track user information will need to request permission through a popup window that is impossible for the user to ignore, giving the user complete control over their privacy settings.

Another online giant, Google, has plans to roll out a plan to protect user privacy but it has currently been delayed until 2023. Google has cited the delay as pertaining to their need to find an optimal solution to privacy problems while also minimizing impact to online advertisers.

Of course, platforms like Facebook, Instagram, and Twitter argue that changes like these will sink opportunities that small companies have to create ad campaigns that reach a wide social media audience. And there may not be a straightforward answer that pleases all parties involved.

Two Sides To Every Issue

As a business, you can very likely see both sides of the issue. You yourself have probably experienced unwanted ad targeting, but you also understand that it is an essential part of doing business. And on the other hand, you understand the need and the responsibility you have to protect the privacy of your customers. However, this conundrum often puts traditional marketing efforts under the microscope, and facilitates a new direction.

But the good news is that if your brand is trying to create awareness and online visibility with impactful marketing, you don’t need data from controversial 3rd party methods to give you the results and conversions you need. This is where the impact from a successful influencer marketing partnership can infuse new life into your brand, all without lifting the personal data of your target customers.

Influencer Marketing Is The Perfect Compromise

Influencer marketing is poised to give businesses the ROI they need from their advertising and marketing dollars amid privacy changes that are only going to become more widespread and restrictive as the years go by. By incorporating a solid influencer marketing strategy into your business plan, not only are you reaching customers ethically, you are also able to drill down deep into your outcomes with performance-based analytics, engagement rate statistics, and advanced conversion reporting.

Influencer marketing offers audience engagement with no intermediary, just engaging and creative content that links directly back to your website, building brand visibility intuitively. No shady business practices, just organic conversions that are directly funneled from your chosen influencer right to your brand, website, or sales page. When you align with an influencer within your market niche, your marketing reach is automatically extended to an audience that already has a built-in interest in your products or services.

In a world where businesses may turn to unethical practices to gain a competitive edge, a quality influencer marketing strategy will give your company maximum ROI, along with a reputation as a socially responsible company that values customer privacy.

What is Facebook Live Audio Rooms?

Podcast recording microphone - MoreInfluence

Visual and content-based platforms absolutely have their place in brand strategy, but they have also contributed to the short attention span of online followers, who are constantly scrolling to find the next pic to grab their attention. Without a deep and genuine connection, the picture is just . . . a nice picture. The followers may or may not engage further, and they may not even remember what the picture was trying to convey. As a brand, it is always a great strategy to align with influencers who have a diverse strategy of online interaction, which brings us to that elusive, invite-only app that took the world by storm just last year – Clubhouse.

In just over a year since Clubhouse first came on the scene, clones have been created left and right due to the great interaction possibilities that Clubhouse offers. People crave a sense of connection with like-minded individuals who share their interests and passions, and everyone wants in on the action. Most major industry players now either have, or are working on, their own Clubhouse rival app, including Twitter (Spaces), Reddit (Reddit Talk), LinkedIn, Slack, and Spotify (Greenroom). Now Facebook, the original social media star, has joined in on the action with its rollout of Live Audio Rooms.

With Facebook’s new offering, of course they are trying to make their app stand out from the pack with improved features, a user-friendly interface, and of course, more possibilities to facilitate engagement between high-profile business speakers, podcast creators, and influencers. Basically, the best content from a large business networking session with a more intimate feel.

The looming question remains:  What does this mean for businesses with limited marketing funds, trying to navigate their way through the competitive space of social media clones and competitors?

Where To Put That $$$ To Get The Best ROI

With the talent pool of influencers constantly growing, and platforms constantly evolving and adapting, it’s a constant challenge for businesses to know where to invest their limited marketing or advertising budget.

These live audio platforms are built to enhance the appeal of influencers by allowing them to bring their personality to life, share their thoughts, and expand their reach organically through meaningful interaction. If used correctly, these platforms have the ability to showcase the authenticity of influencers, and the brands they promote, for the world to see. The content on live audio apps is organic, never staged or rehearsed, and as a nonvisual medium, reliance on photos, images, or written content is not a factor. Dance moves, viral challenges, and that pose in front of a skyline at sunset won’t get you anywhere here – it is ALL about engaging, hearing, and listening. Ideas replace images; philosophy replaces photos.

Influencers are all in on this new platform style, sharing their most vulnerable selves with their followers, creating intimate connections that are poised to grow along with the popularity of these live audio apps. When businesses seek to align with an influencer on a deeper level, the possibilities that exist with live audio platforms are unlimited, global, and create deep, long-lasting customer loyalty.

Lessons Learned – And The Stakes Are Raised

Learning from Clubhouse’s missteps, the newbies are taking them on directly with new and improved features based on what hasn’t settled so well with Clubhouse members. Greater chat controls to avoid hateful speech or abusive behavior, recording of sessions, expanded room size, and live chat options that can be enabled by the hosts, are all now integrated in various capacities in the industry spinoffs.

And although Clubhouse was (and still is at the current time) invite-only, plans to open access to everyone with no exclusions is apparently set to roll out in Summer 2021. As Facebook, Spotify, and the others have learned, promoting exclusivity may have its benefits for the elite, but having an invite system “invites” more problems than it solves. Access to all is the way forward, as these platforms continue to grow, develop, and give businesses more genuine visibility than has ever been possible. No staged shots, no rehearsed videos, no visual distractions – just authenticity defined.