For every dollar companies spend on influencer marketing, they can expect an average ROI of $5.78.
Data fetched from Statista indicates that the global influencer marketing industry stood at a $13.8 billion, more than doubling since 2019.
That’s insane.
Businesses are literally paying thousands of dollars to influencers to help them promote their products and services across different social media platforms. And while influencer marketing has turned out to be highly profitable for businesses, if you are an Amazon seller looking forward to promoting your products and growing your Amazon business, we’ve some good news for you.
Amazon allows third-party sellers to collaborate with Amazon influencers (part of the Amazon Influencer Program) to promote their products.
To help you step into the realm of Amazon influencer marketing, we’ve put together this blog post where we’ll be discussing:
- What are Amazon Influencers?
- How Does Amazon Influencer Marketing Work?
Without further ado, let’s dive into these points straight away.
What are Amazon Influencers?
Amazon is home to more than six million unique sellers with more than 10 million accounts. Of this number, nearly one million actively sell on the platform. Data from a report indicates that thousands of new sellers join the platform every single day. And with Amazon’s worth standing at $1+ trillion, the number of third-party sellers has only been predicted to go up.
There’s no going back.
With an ever-increasing number of sellers enrolling to sell on the platform, we can only conclude that the competition is incredibly fierce. For new sellers, it has become literally impossible to have their listings ranked at the top for the desired keywords.
Amazon is already aware of this ever-increasing competition – which is one of the reasons they launched the Amazon Influencer Program. It’s Amazon’s own dedicated influencer program.
Amazon Influencers are those influencers with an impressive online presence and their own dedicated storefronts. On these storefronts, Amazon Influencers can add listings of products sold on Amazon that they’d like to endorse.
When getting in contract with these Amazon Influencers, you can ask them to add your product listings to their storefronts. And for every successful purchase via their storefronts, they’ll receive a commission fee.
Think of it just like the Amazon affiliate program – the only differences are:
- Amazon Influencers are people with a well-established social media following.
- Amazon Influencers have their dedicated Amazon storefronts.
Not everyone can become an Amazon Influencer. There are certain criteria that influencers have to fulfil:
- The enrolling influencer should have a decent social media following.
- The influencer looking to becoming a part of the Amazon influencer program should have a good engagement rate.
- Content posted by the Amazon Influencers should be relevant.
One thing the higher-ups at Amazon always care about is making even more money. And they can only do this by keeping the company’s brand image intact. And while thousands of Amazon sellers are tapping into Amazon influencer marketing, it’s important to note that influencers looking forward to becoming a part of the program need to go through a rigorous acceptance process.
That being said, let’s try to understand how Amazon influencer marketing works exactly.
How Does Amazon Influencer Marketing Work?
Imagine you run a leather bags store on Amazon with over 50 Amazon listings. Now, let’s try to look up the keyword “leather bags” on www.amazon.com to analyze the competition.
As you can see in the top-left corner, that’s over 30,000 results. Now, if you are a new Amazon seller, it’d take you forever to organically rank at the top for the keyword “leather bags.” However, that doesn’t mean you should stop focusing on your Amazon venture.
By tapping into Amazon influencer marketing, you can collaborate with Amazon Influencers – who not only have a great social media following but also their own dedicated storefronts on Amazon.
To help you better understand how Amazon influencer marketing works, allow us to shed some light on the end-to-end process:
- As an Amazon store owner you can find relevant Amazon influencers in your niche. For example, if you run a travel bags store, then you can collaborate with Amazon Influencers who specialize in the travel niche.
- Now, these influencers have their dedicated Amazon storefronts. Here’s what they look like:
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- Upon preparing a list of Amazon Influencers you’d like to work with, you then reach out to collaborate with them. When you get in agreement, you then ask these influencers to add your Amazon product listing(s) to their storefronts.
- The Amazon Influencer(s) you collaborate with will now promote their Amazon storefronts on their social media channels.
- When their followers/subscribers land on their storefront, click through a product listed on it and finally make a purchase, the Amazon Influencers will receive some kind of commission fee.
And that’s how you can skyrocket your profit margins.
Here, an important point to take into consideration is that Amazon Influencers will only be paid upon successful purchases of your products. This means the Amazon influencers will only add your products to their storefronts if they think that they’re promising and are products people would love to purchase.
Conclusion
Influencer marketing is incredibly promising. In fact, running strategic influencer marketing campaigns has already helped so many brands generate outstanding returns and boost their reputation.
With Amazon being flooded with an ever-increasing number of third-party sellers, if you want to establish a rock-solid presence and sell more products we insist you give Amazon Influencer Marketing a shot.
At More Influence, we’ve helped hundreds of businesses tap into the unbelievable potential of influencer marketing by planning and running strategic influencer marketing campaigns. Not only will we help you generate top dollars, but we’ll also help you generate more influence.
So, what are you waiting for?
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