While influencer marketing is a brilliant digital marketing strategy, we’ve witnessed business owners and marketers claiming it to be nothing but a waste of time. Some have reported that they used to spend $5,000 each month yet didn’t achieve good results.
This brings us to our question, “Does influencer marketing actually deliver outstanding results? Or is it just hype as some marketers and business owners have claimed it to be?”
Well – the answer is – if your influencer marketing campaigns are failing even after spending thousands of dollars on them, maybe you don’t have a foolproof strategy in place. Or maybe you are not implementing the right set of tactics in a systematic manner.
To help you get the most out of your influencer marketing campaigns, we’ve put together three brilliant influencer marketing hacks that’ll help you level up your campaigns in 2022.
Let’s dive straight into them.
Level Up Your Influencer Marketing Campaigns With These 3 Hacks
While running influencer marketing campaigns, apply these hacks to achieve the best possible results:
- Find the Right Influencer in Your Niche & One That Fits Your Budget
- Tap into the Power of Nano & Micro Influencers
- Prioritize Engagement Over Number of Followers
Let’s touch down on each of these hacks one by one.
Find the Right Influencers in Your Niche &
One That Fits Your Budget
If you run a travel brand yet collaborate with a beauty influencer, your campaigns will most probably fail or underdeliver. If you run a beauty brand yet are reaching out to a food blogger, then your campaigns will probably fail.
That’s because the followers of a beauty influencer are genuinely interested in beauty products or anything related to beauty. And the same is the case with other niches. This means – if you run a restaurant business, it doesn’t make sense to reach out to beauty influencers. Collaborating with them will just be a waste of money.
Hence, depending on the niche you belong to and your business model, prepare a list of the influencers in your space – influencers whose followers are likely to purchase from you.
At the same time, it’s equally important to make sure that you are contacting the influencers – based on your budget. This means if your budget is $1,000 a month, then it doesn’t make sense to reach out to a mega-influencer – people with more than a million followers.
With a $1,000 per month budget, it’s advisable to collaborate with nano (1K to 10K followers )or micro-influencers (10K to 50K followers).
This brings us to our next point.
Tap into the Power of Nano & Micro Influencers
As we mentioned in the previous section, if you don’t have a gigantic-sized budget, then it doesn’t make sense to reach out to mega or macro influencers. And if you don’t really want to collaborate with nano and micro influencers just because you think they can’t deliver results, let me assure you that these influencers can turn out to be valuable assets to your brand at a budget-friendly price.
While mega, macro, or mid-tier influencers may have a huge following, that doesn’t mean that you should always stick to them. What matters the most is engagement. Sometimes, collaborating with nano and micro influencers may get you the results that mega influencers would fail to help you achieve.
Nano and micro-influencers have strong engagement levels and hold the potential to deliver a good ROI. Depending on the campaign type, nano and micro-influencers may charge you around $150-500 per campaign.
Talking about the engagement levels of nano and micro-influencers, let’s talk about our next point.
Prioritize Engagement Over Number of Followers
Some influencers with 100k followers may be getting 50 likes and 10 comments on their posts. On the other hand, some influencers with 10k followers may be getting 300 likes and 100 comments on their posts.
And if you reach out to the influencers with 100k followers, they will charge you on the basis of the followers they have rather than their engagement levels. Hence, while preparing the list of influencers you’d like to work with, it’s advisable to review their social media profiles and try to understand how well they are interacting with their followers.
That’s because if they have little-to-no engagement, then chances of their audience landing on your product page or website and purchasing from you will be low.
And if that’s the case, you’ll just be wasting your marketing dollars.
Conclusion
Influencer marketing is a strategic process. And prior to launching your campaigns, it’s important to build a fool-proof strategy – which involves collaborating with the right influencers, planning your campaigns, building high-quality creatives, and more.
To get the most out of your campaigns, don’t forget to apply the three hacks we’ve mentioned throughout this blog post.
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