Boomopolis is now MoreInfluence!

We are excited to announce that Boomopolis is now MoreInfluence! We look forward to continuing the serve our customers under our new umbrella. Read the official press release below:

MoreInfluence, Inc. (a New York/New Jersey subsidiary of 35 year-old strategic marketing consultancy group RLA II, LLC) has completed a restructuring of LA based Boomopolis, an Influencer Marketing Agency. The new combined entity will operate under the MoreInfluence umbrella.

RLA II was founded by Raymond Levy, a former Madison Square Garden executive and member of the team that launched the MSG and USA Cable Networks. RLA’s focus was initially on sports media and sports sponsorship consulting and counted Major League Baseball, the NCAA’s, the Big East Conference, the NHL and several professional sports franchises as clients. Within five years, RLA II continued to evolve and expanded its focus to financial transactions, acquisitions, and operations of multi-media sports television, cable, sports marketing and “made for television programming”. This focus included initiating many new sponsorship offerings and quickly culminated in the creation, marketing and first of its kind Network Television exposure of the Celebrity Golf Association’s Celebrity Golf Championship, now known as The American Century Championship (the longest running network television Celebrity Golf Tournament on NBC Sports).  

After creating blockbuster sports television events, RLA II was instrumental in leading the effort to plan, build, market and open the $400M, 18,000 seat Prudential Center in downtown Newark. In tandem with that effort, RLA II was a part of the team that negotiated the acquisition and financing of the purchase of the New Jersey Nets, New Jersey Devils, the launch of the YES Network and securing the Naming Rights Sponsorship agreement with Prudential Insurance for the new Arena. In addition, RLA II developed the funding plans for the Arena and the Teams that played there leading up and through the construction and successful opening of the Arena in 2007 and was instrumental in developing the plan to create and launch the YES Network.

In 2008, after completing the Arena project and the YES Network Launch, RLA II immediately joined his partner, Loretta Volpe as the co-creator and co-founder of GMLV, LLC, a full service marketing agency with national clients including Barnes & Noble, Chubb Insurance, and music rights organization, ASCAP. GMLV has grown its business and now operates from offices in New Jersey, New York and Los Angeles. Levy continues to serve as a working Partner and Finance and Operations officer for GMLV.

Late last year, the RLA Founder decided to step back from his day-to-day role at RLA and brought in a new group of young executives to grow the company for the next 35 years. Their first effort in the furtherance of that goal was to build on RLA’s experience in crafting cutting edge marketing programs and offer clients marketing opportunities that are unique and still in their embryonic stages, a place RLA has succeeded in time and again over the last 35 years.

Robert Levy, with a heavy digital background honed by years of experience working at Fortune 100 technology companies recently accepted the position of President of MoreInfluence. Rob shared the vision for developing a new digital media platform and almost immediately found that opportunity in Boomopolis and Influencer Marketing. Calling Influencer Marketing, “the opportunity of my generation,” he likened its fast growth to the early stages of all new communication technologies including cable, digital, experiential, etc. “Influencer Marketing is a medium that utilizes all prior communication platforms to help clients achieve a low cost hyper efficient option to reach millions of people targeted to a specific set of demographics in an exceptionally cost effective environment,” said Levy. “Boomopolis caught our attention because of how instrumental it was in helping fuel the early growth of companies like TikTok, Pluto TV and Triller.” They’ve also worked with a wide range of other forward-thinking clients in categories such as food/beverage, entertainment, technology, retail, toys and numerous mobile apps.

Established in 2013, Boomopolis has been a trailblazer in the influencer marketing space – providing the first ever brand deals to many social megastars when they were just starting out. When few marketers were paying attention, they were one of the first companies to launch influencer campaigns on platforms like Snapchat, Vine and Tiktok. Boomopolis now works on all major social platforms, and through their network of influencers, they have access to over 500 million users in targeted demographics ranging from sports to beauty to family to technology.

Evan Aaronson, Boomopolis’ founder and Chief Executive noted “We believe that MoreInfluence’s  resources including its financial as well as its intellectual capital can turbo charge Boomopolis to the top of this emerging communication platform. We are excited to be part of this new team and look forward to the ride of a lifetime!”  

Aaronson first began his influencer marketing journey shortly after the acquisition of his previous company. It all started when his potential guesthouse tenant posted a video clip on the Vine app in his backyard, and it got thousands of likes within minutes. Aaronson was immediately sold, and within weeks, he dropped everything and landed his first paying client.

He has always gravitated toward capitalizing on trends before they hit the mainstream. Prior to Boomopolis, he was one of the early pioneers in mobile video chatting, online video content, reality TV (producer for The Bachelor, Monster Garage), rap music and music documentaries- earning one of the first platinum records for a DVD as a video producer (Warner Bros – Maybe Memories– The Used).

After attending UC Berkeley and graduating from NYU, he worked at a TV studio painting the names of producers and actors on the parking lot curbstones. This led to various assistant type positions for directors like Quentin Tarantino and Peter Bogdanovich and for shows like Married with Children, Who’s the Boss and Blossom. He soon started making corporate videos and editing actor reels for up and coming stars like Jane Lynch. For his directing debut, Aaronson’s independent feature, Nothing was one of the first mockumentaries to be distributed nationally and became one of the first long form vlogs (before the term existed). Not only did it earn him positive reviews from Roger Ebert and AOL, but it quickly became an underground favorite. In an effort to marry independent films with brands, he used his next 35mm feature, Baggage, to create Chicken Soup for the Soul home video.

As video was coming online, he was then hired to write, direct and star in a web series for one of the early dot coms (years before YouTube was created.) This inspired him to launch his own digital properties including WebShowCentral (an online video directory), Meals With Mentors (a mentor matching service), CreativeOutpost (a precursor to Etsy), and Go Massage, a wellness directory/ booking service (acquired in 2011) and a predecessor to apps like Soothe. It catered to celebrities like Miley Cyrus as well as Fortune 500 clients like Microsoft, Disney and Hilton. Through the platform, he revolutionized the rubdown by developing many breakthroughs like pay per lead and first come/first served appointment setting. Soon after its acquisition, he became the interim CEO at Face Experts/FixUp, a video chatting platform guiding users through their home repair issues.

Aaronson’s projects have been written up in Variety, Los Angeles Business Journal, Business Rockstars, the Chicago Tribune, Tastytrade and other publications. He has done public speaking and teaching engagements at UCLA, Digital Entertainment World, Digimarcon, Digital LA, Tavis Smiley Presents and other venues.

With his latest venture, Boomopolis, now becoming part of MoreInfluence, Aaronson couldn’t be more excited. “We’ve come a long way over the last 7 ½ years, and I can’t wait to see what this next chapter brings.”